Exploring user usage data to determine what he/ she is liking and valuing is of great importance for a product manager. User data helps in knowing what strategies are working and which needs to be re-worked upon. Importantly, inputs from user usage data may also influence product road-map in a greater way as it is direct input from users to product owner.
User usage data will help a product manager in knowing;
- who is using feature, and when (time, circumstance etc) is he using them.
- most commonly used features and least used features
- is this feature being used for the purpose it was designed for?
- feature combinations used
- duration for which software is used for
- how often user visits helps page and what content do they search for in help files
- abnormal software exit
