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Thursday, November 29, 2012

Paradigm Shift

Product is a tool used to address a market opportunity. Idea of a product is conceived from the opportunity, and it (product) takes shape as it grows and as needs evolve. Keeping track of evolving needs and growing product is a function of a product manager. Product Manager makes sure that they keep track of the evolving market by uninterrupted communication with stake holders, customers, engineering and market. These needs are consolidated, filtered and refined to define product road-map and to draft requirements of every product release.

It is critical that a product manager understands the difference between managing product verses managing opportunity. A product manager should always look at product from the lenses of the opportunity.  How well does the product fit into the opportunity? , what are the improvements required? , Is my product aging and should I start looking at alternates? Which features would make product a better fit for the opportunity? Looking through the lenses of the opportunity, if a product manager sees a clear and sharp picture of the product then this justifies the very existence of the product.

Tuesday, November 20, 2012

The New Product Manager

A good start is half the success. and how do you ensure this at you new job? It's a serious challenge for product managers who are moving into a new job. The challenge becomes more stiff if you are moving into a newer domain, and are going to work with whole new set of professionals you never worked with.

From my experience I have coined down first few steps that a product manger should take as soon as he gets onto a new job. My fair assumption is that you would have learned and read enough about the domain in which you are going to operate, however knowing things from outside may not be as clear and absolute as you get to see when you get into the system.

Learning Steps