This post has come from my recent learning while scrutinizing Curriculum Vitae for the post of Product Manager. Reading through dozens of resumes for almost 2 full days, I realized that I have learned a lot about many good companies and good products that they develop. Probably on some occasions I even could tell the release history and features highlights. This was because candidates often mix up their personal CV with corporate product brochurer. Speaking with few of them over telephone, I learned that they have started believing that highlighting success of product that they owned is good enough for them to get recognized as a hero and potentially a good candidate for job. Something that I found difficult to understand and I recommend that following should be ensured while drafting your CV.
My views on Product Management and Product Managers - "What do Product Managers manage? Product or Opportunity"
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Sunday, June 24, 2012
Tuesday, June 12, 2012
Monitor Feature Usage
Exploring user usage data to determine what he/ she is liking and valuing is of great importance for a product manager. User data helps in knowing what strategies are working and which needs to be re-worked upon. Importantly, inputs from user usage data may also influence product road-map in a greater way as it is direct input from users to product owner.
User usage data will help a product manager in knowing;
- who is using feature, and when (time, circumstance etc) is he using them.
- most commonly used features and least used features
- is this feature being used for the purpose it was designed for?
- feature combinations used
- duration for which software is used for
- how often user visits helps page and what content do they search for in help files
- abnormal software exit
Labels:
data,
product management,
product roadmap,
roadmap,
statistics
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